Musings |
 I love to collaborate with my peers, target prospects, and clients when crafting a marketing plan. But what about the time when the client brings a "crazy, this can't possible work" idea that HAS to be added to your plan? Yeah, I have been there, too. I recently had the opportunity to work with a client who was presenting a workshop series to current or prospective business owners. Their plan required 10,000 door hangers to target their message to some-not-so-nice inner city neighborhoods. Door hangers?! Really?
I shared my opinions for other ways I would like to invest that portion of their budget. but they already made a commitment to their largest stakeholder for door hangers. Not only did they have the door hangers budgeted, but they intended to personally walk through the neighborhoods to place their hangers themselves and talk to the residents at the same time. I have to say it. I WAS WRONG! The client needed to fill a minimum for 40 seats for their series. As of this morning, they have 61 applicants (52% more seats than required)! Fifty-five of those seats (90%) came from their "crazy" door hanger initiative. While I have walked away from new business opportunities where the client wanted me to implement marketing tools I strongly disagreed with, most often client input is valuable. In this case, it was a crazy-brilliant. Know when to walk away and when to trust your clients' input. AND, if you are new or want-to-be business owner in York City PA, contact The Muse to attend this (potentially no-cost) workshop series beginning in March 2017. There will be a lot of door hanger reading people there with you! Comments are closed.
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