Musings |
 As a brand development and integration professional, marketing congruency has always been paramount in my mind. Is our brand congruent with all actions of our organization (and vice versa)? Are we maintaining our brand integrity across all communications tools?
At one of Ken McArthur's Impact Events last month, the very talented Ken Rochon mentioned congruency between your online and offline presence. I know it sounds basic, WOW! |