In today's edition of CMO.com, Adobe Digital Insights (ADI) shared the latest research on the disconnect between how great digital marketers think their advertising is...and how poor their consumers perceive it. In summary, 58% of the surveyed marketers think they are providing high-value advertising to their consumer. Only 38% of their consumers agreed.
As a professional marketer, timelines and deliverables are non-negotiable. Deadlines are usually firm.
For most of my projects, I provide a Gantt Chart to my clients to see the project timeline. The Gantt includes defining the weeks when I need client approval, so we can assure the right people will be available.