The Thing With Outdoor

​​I love simple.  I love good creative.  A billboard DONE CORRECTLY is the epitome of simple, good creative.

​At 70 MPH, five words and an image are about all you can absorb.  And with the growth of digital boards, your view time may be  less.

Billboards are awareness tools.  Don't write a book.  Do reinforce your brand or message. Do create a feeling ("wow, those fries look good!"). Be memorable!  

Next time you pass a wonderfully creative and effective billboard, CALL THE COMPANY.  Tell them they did a great job.  I do.  Trust me; you will not be making a lot of calls.  

What is YOUR fav billboard?