Micro-Moments

Do you remember when computers first came out?  You would turn on your computer, then go make a sandwich; or, save a document while you made a trip to the bathroom.

Today, if it takes more than 10-seconds for my computer to turn on, I get cranky.

Today, everything happens faster.  So fast, that in marketing, we work in micro-moments.

---

If Micro-Moments are Foreign to You...
Micro-moments are created by mobile technology, specifically smartphones, that allow users to access any information in seconds. 
​
Think about your own micro-moments:

• Shopping? Check your smartphone for reviews or coupons while you are in the store.  
• Need to know how to do a simple home repair?  Google it.  
• Can't decide between restaurant A or B?  Check the reviews...now!

Today's Buying Decisions Are a Multi-Channel Process
Micro-moments influence your customers' buying decisions as part of a multi-channel process, including tablet and laptop research/purchase, word-of-mouth, in-store experience, and other media/marketing.  

Build your micro-moment strategy:

1. Know all the micro-moments your customer has in choosing to research, shop, and buy from you.
2. Be easy-to-access and fast. Today's consumers will move on to the next opportunity in a click.
3. Address what your customer wants.  They don't want fluff.  They do want information.
4. Be consistent in your brand and message.  Consumers are impatient.  Inconsistency is a trigger in the brain to move on. 
5. Don't jump the gun.  Make online purchases easy, but don't push. Sometimes consumers only want facts.  Pushing your customer through a purchase process before they are ready is a sure way for them to click away.  Remember, moving on online is VERY easy.

Recognize the value of your customers' buy-cycle micro-moments.  If you need help, contact the Marketing Muse.