Musings |
![]() Do you remember when computers first came out? You would turn on your computer, then go make a sandwich; or, save a document while you made a trip to the bathroom. Today, if it takes more than 10-seconds for my computer to turn on, I get cranky. Today, everything happens faster. So fast, that in marketing, we work in micro-moments. If Micro-Moments are Foreign to You...
Micro-moments are created by mobile technology, specifically smartphones, that allow users to access any information in seconds. Think about your own micro-moments:
Today's Buying Decisions Are a Multi-Channel Process Micro-moments influence your customers' buying decisions as part of a multi-channel process, including tablet and laptop research/purchase, word-of-mouth, in-store experience, and other media/marketing. Build your micro-moment strategy:
Recognize the value of your customers' buy-cycle micro-moments. If you need help, contact the Marketing Muse. Comments are closed.
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