As you are creating your logo, brand standards, website, or next printed materials, remember: COLOR HAS MEANING.
Please do not choose your organization's color palette based on your favorite color. The human brain reacts to colors in different ways. Savvy marketers have taken that data and used it to their clients' advantage in logos, promotional materials, and in-store.
Dashburst shares that 84.7% of buyers claim color is the primary draw card. Here is a list of basic colors and how Americans perceive the color:
The following chart was posted in Entrepreneur with a credit to The Logo Company. It gives a wonderful summary of color and brands:
One more thing to share about colors and marketing: Colors can have cultural nuances. If your brand crosses cultural borders, make sure you check your colors across all of them.
For example: USP created a wonderful brand with just the color brown. It works successfully in the U.S. and most countries, except: