Karen Saxe... Strategic Marketer... Motivational Speaker... Muse

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Musings

The Science of Color

1/16/2017

 
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As you are creating your logo, brand standards, website, or next printed materials, remember:  COLOR HAS MEANING.  

Please do not choose your organization's color palette based on your favorite color.  The human brain reacts to colors in different ways.  Savvy marketers have taken that data and used it to their clients' advantage in logos, promotional materials, and in-store.


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