Karen Saxe... Strategic Marketer... Motivational Speaker... Muse

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Musings

Why Consumers Don't Like Your Ads

3/23/2017

 
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In today's edition of CMO.com, Adobe Digital Insights (ADI) shared the latest research on the disconnect between how great digital marketers think their advertising is...and how poor their consumers perceive it.  In summary, 58% of the surveyed marketers think they are providing high-value advertising to their consumer.  Only 38% of their consumers agreed.


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