In 2001, I opened my first company. Like any good strategic marketer, I prepared a WRITTEN business and marketing plan.
I've got to tell you, my business plan was AMAZING. I was going to help millions of people; we were all going to make millions of dollars. Yep, it was amazing...right up until I put it on paper. If you remember smelling something really bad in March of 2001, it was probably the first draft my business plan!
The numbers in my head didn't add up. I needed to see it in writing to realize it wouldn't work.
Marketing plans are the same way. It might look good in your head. But if you don't write it into a document, you may end up with a big pile of nothing...or worse, a big pile of something that smells really bad.
I will share my thoughts on the elements of a successful marketing strategy in future posts. But for today, my thoughts are limited to WHY you need to WRITE your marketing plan. It is as simple as "Three Dos and a Did":
Just like writing your goals for each year, WRITING your marketing plan will greatly increase your chances for success.
If you need help writing and/or implementing your marketing plan, contact The Muse.