Do you remember when computers first came out? You would turn on your computer, then go make a sandwich; or, save a document while you made a trip to the bathroom.
Today, if it takes more than 10-seconds for my computer to turn on, I get cranky.
Today, everything happens faster. So fast, that in marketing, we work in micro-moments.
If Micro-Moments are Foreign to You...
Micro-moments are created by mobile technology, specifically smartphones, that allow users to access any information in seconds.
Think about your own micro-moments:
Today's Buying Decisions Are a Multi-Channel Process
Micro-moments influence your customers' buying decisions as part of a multi-channel process, including tablet and laptop research/purchase, word-of-mouth, in-store experience, and other media/marketing.
Build your micro-moment strategy:
Recognize the value of your customers' buy-cycle micro-moments. If you need help, contact the Marketing Muse.