Marketing insights from The Muse.
Your Customers' Experiences Directly Impact Your Growth and Retention
EVERY customer who has an interaction with your business is going to have an experience. The question is, "Are you going to choreograph that experience or just let it happen?".
Online or face-to-face, each customer will experience emotions with EVERY encounter with your organization. This is bigger than "just" customer service. Every time you touch your customers' hearts and/or any of their five senses in a positive way, you are anchoring them to you. These positive emotions can support your growth and retention objectives by encouraging customers to:
A resume is the "ultimate" marketing piece. On one or two pages, you need to sell a person on why they should invest their valuable time talking to you. So WHY do we repeatedly use "vanilla" words like supervised, managed, and wrote?
I recently took the opportunity to update may resume. While I regularly use "power verbs", I found this list of 429 "resume verbs" to amp it up a level.
In today's edition of CMO.com, Adobe Digital Insights (ADI) shared the latest research on the disconnect between how great digital marketers think their advertising is...and how poor their consumers perceive it. In summary, 58% of the surveyed marketers think they are providing high-value advertising to their consumer. Only 38% of their consumers agreed.
As a professional marketer, timelines and deliverables are non-negotiable. Deadlines are usually firm.
For most of my projects, I provide a Gantt Chart to my clients to see the project timeline. The Gantt includes defining the weeks when I need client approval, so we can assure the right people will be available.
Several weeks ago, I had the opportunity to reconnect with the very talented Randy Nichols. Randy shared how to build your organization with SWAT.
Don't confuse this with SWOT (Strengths, Weaknesses, Opportunities, Threats).
Do you remember when computers first came out? You would turn on your computer, then go make a sandwich; or, save a document while you made a trip to the bathroom.
Today, if it takes more than 10-seconds for my computer to turn on, I get cranky.
Today, everything happens faster. So fast, that in marketing, we work in micro-moments.
My husband hates when I say, "it's not about you", and ironically, this post is not about him either.
As a strategic marketer, it never ceases to amaze me when clients say, "I don't want to market myself online (or text, apps, TV, radio, etc) because I don't look at those ads." It takes everything I have to not say, "it's not about you".
In our current world of online transparency where "everyone" has a website, blog, and social media, you need to protect yourself in an unlikely place -- stock photography.
Just because an image is on the internet does NOT mean you have the privilege of using it. Videos and photos may not be free or free to use. Cover Your Assets.
Smell is the sense most closely linked with memory. Scents can create memories deep in our brain, then trigger those memories at a later time. For a marketer, that can be the sweet smell of success!
What fragrances triggers strong positive (or negative) feelings or memories for you? Movie popcorn? Lilacs? Coffee?